The alignment of web 2.0 and social media with business strategy – Thesis Pdf

Business Strategy, Social Media 5 September 2010 | 7 Comments

One year ago I wrote my bachelor thesis on social media and business strategy alignment. This thesis is a literature research and offers a solid theoretical and historical background for the definitions of web 2.0 and social media. I also developed the first steps towards a social media strategy and governance framework.
By publishing my thesis [...]

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Impact of Social Media and Web 2.0 on Organizations – Thesis Part 2

Business Strategy, Social Media 28 December 2009 | 3 Comments

Here is the second part of a serie of blogposts where I present the research and findings of my Social Media & Business thesis. Again I hope you comment and share your views. In the end I will make a pdf available and we might even have updated sections based on the comments!
Internal enterprise use [...]

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Business use and Definitions of Web 2.0 and Social Media – Thesis Part 1

Business Strategy, Social Media 24 December 2009 | 3 Comments

In August I finished my bachelor thesis called “The alignment of web 2.0 and social media with business strategy”. I wrote it as part of my Business Administration study with the Information Management department. In this research I focused on using IT and organization literature to fill the academic gaps on social media literature. I [...]

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