One year ago I wrote my bachelor thesis on social media and business strategy alignment. This thesis is a literature research and offers a solid theoretical and historical background for the definitions of web 2.0 and social media. I also developed the first steps towards a social media strategy and governance framework.
By publishing my thesis [...]
Here is the second part of a serie of blogposts where I present the research and findings of my Social Media & Business thesis. Again I hope you comment and share your views. In the end I will make a pdf available and we might even have updated sections based on the comments!
Internal enterprise use [...]
In August I finished my bachelor thesis called “The alignment of web 2.0 and social media with business strategy”. I wrote it as part of my Business Administration study with the Information Management department. In this research I focused on using IT and organization literature to fill the academic gaps on social media literature. I [...]
I'm a Blogging Business Strategy Student working as a Social Marketing Strategist. I'm loving ♥ Twitter, Innovation, Social Web and Startups.
