This week I noticed the ‘Fake Tour de France‘ video that has gone viral and at this moment has almost 600,000 views on youtube. Backtweet shows 260 results of people sharing the link on twitter. This video is a perfect example of how to do a viral video campaign.

Although Evian’s roller babies video campaign is one of the most successful ones worldwide (total of 22 million views), this is not something most brands can replicate. The exceptional content of the Evian video caused people to still share the video, although it clearly was an advertisement. The strategy behind the Tour de France video is much more interesting