Amsterdam is becoming a city where more and more Internet and mobile related startups are starting to see the daylight. In this big city, which is made smaller by staying connected through services like twitter, it’s easy to get to know many of the passionate people behind these companies. Here follows an highlight of the top 5 startup companies in Amsterdam and the people behind them.

My name is E

E allows you to make online business cards with all your network accounts (Facebook, linkedIn, Twitter ect.) and easily share them in real life using a mobile phone or their Connector.

Their motto ‘E connects you to the real world’ shows that while their current activities mainly connect people, in the future they want to enable connecting with objects and environments.

While the current publicly available product focus on a modern way to share business cards, the mind blowing product is yet to come. E seems to be doing research & development on using NFC technology(short-range RFID) in new mobile phones to allow people to connect with objects like advertising billboards. In Asia QR-codes are used as mainstream technology in advertisements