Social media icons on the frontpage of a brand’s website are often an indication of the level of social media integration within the company. While this seems like a small step many brand haven’t even reached this point, where social media is an integrated part of their online strategy. The next step for these brands is to fully leverage social media by integrating it as part of their website.
Brands should start to use social mashups to leverage social media beyond just participating in conversations on external social networks. Integrating conversation mashups surrounding a brand on the website can create trust like reviews do for products. Mashups can bring the conversation to the website and give fans a voice or stimulate them to participate in the conversation. Creative campaign types of mashups -that are useful for the customers- can also function to increase traffic. Continue reading