One year ago I wrote my bachelor thesis on social media and business strategy alignment. This thesis is a literature research and offers a solid theoretical and historical background for the definitions of web 2.0 and social media. I also developed the first steps towards a social media strategy and governance framework.

By publishing my thesis in parts on my blog i received much feedback in the reactions and on twitter. Special thanks to Michiel Hartman for pointing out that the evolution of web 1.0 to 2.0 hasn’t been a linear process.

You can download the ‘The alignment of web 2.0 and social media with business strategy’ (van der Weel, A. T. ,2009) pdf here.

For those who want to read the short summery and conclusions I included them here at the end of the blogpost. I also added the references for those who are interested in finding more academic research papers on social media and business strategy.