A Technology-Centric view of IT in Business
This post shows one of the theories I’m useing in my bachelor thesis to analyze the influence of social media on business strategy. It was originally published by: Vasant Dhar and Arun Sundararajan, “Information Technologies in Business: A blueprint for education and research”, Information systems research, vol 18, No. 2, pp. 125-141 (2007).
A technology-Centric view [...]
I'm a Blogging Business Strategy Student working as a Social Marketing Strategist. I'm loving ♥ Twitter, Innovation, Social Web and Startups.
