Antonio Thonis

In this third part of my bachelor thesis we take a look at IT and business strategy theories. First I’ll explain why internal and social media (and IT) strategy should be formulated in an internal and external domain. And why these need to be aligned together and with the business strategy of the organization. Further [...]

Here is the second part of a serie of blogposts where I present the research and findings of my Social Media & Business thesis. Again I hope you comment and share your views. In the end I will make a pdf available and we might even have updated sections based on the comments!
Internal enterprise use [...]

In August I finished my bachelor thesis called “The alignment of web 2.0 and social media with business strategy”. I wrote it as part of my Business Administration study with the Information Management department. In this research I focused on using IT and organization literature to fill the academic gaps on social media literature. I [...]

The past 1,5 month I had a great time following the Business Intelligence course at my university which was given in collaboration with Deloitte. We even attended a BI/recruitment session at the headquarters of IBM Netherlands. BI seems like a great field for business students with technical capabilities.
Interested in Business Intelligence, Decision Support Systems, Expert [...]

The traditional path of e-commerce has largely failed during the dot-com crash in 2001, and organizations must learn to embrace the e-service paradigm approach to the electronic environment that can offer new forms of competitive advantage. Putting the firm in a position attending to the needs of the customer by providing software service in addition [...]

This post shows one of the theories I’m useing in my bachelor thesis to analyze the influence of social media on business strategy. It was originally published by: Vasant Dhar and Arun Sundararajan, “Information Technologies in Business: A blueprint for education and research”, Information systems research, vol 18, No. 2, pp. 125-141 (2007).
A technology-Centric view [...]