<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Antonio Thonis &#187; concept</title>
	<atom:link href="http://www.antoniothonis.com/tag/concept/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.antoniothonis.com</link>
	<description>Business Strategy &#38; Social Marketing</description>
	<lastBuildDate>Wed, 02 Nov 2011 02:02:38 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.1</generator>
		<item>
		<title>Optimizing the private beta invites process</title>
		<link>http://www.antoniothonis.com/2009/optimizing-private-beta-invites-process/</link>
		<comments>http://www.antoniothonis.com/2009/optimizing-private-beta-invites-process/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 17:38:06 +0000</pubDate>
		<dc:creator>Antonio Thonis</dc:creator>
				<category><![CDATA[Concepts]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[beta]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[process optimization]]></category>

		<guid isPermaLink="false">http://www.antoniothonis.com/?p=369</guid>
		<description><![CDATA[One great way to create continues buzz around your startup is to release private beta invites in multiple phases. Startups often choose to do this at big events in collaboration with media partners to generate publicity and attract new users. The feeling of exclusivity of the participants will motivate influentials to sign up and hopefully [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-375" title="invitation system" src="http://www.antoniothonis.com/wp-content/uploads/2009/11/betainvite.PNG" alt="invitation system" width="220" height="116" />One great way to create continues buzz around your startup is to release private beta invites in multiple phases. Startups often choose to do this at big events in collaboration with media partners to generate publicity and attract new users. The feeling of exclusivity of the participants will motivate influentials to sign up and hopefully write about your company. A good example of this has been the madness surrounding the Google <a href="http://mashable.com/2009/10/01/google-wave-invites-site/" target="_blank">Wave invites</a>.</p>
<p>There are a few problems which startups seem to face in the process of rolling out invitations. In the case of Google Wave many people with an invite discovered they had non of their friends on the service to interact with. This is not beneficial for the user experience of your new service. Another problem is <span id="more-369"></span>seasonality in user activity. Startups receiving a lot of publicity when a new invite batch is released.  Shortly after the buzz has passed user activity flattens with only some active users remaining.</p>
<p>Both problems can be solved <strong>by</strong> <strong>focusing on the social experience of users in the beta invitation process</strong>. Beta invites should be send out in batches of two, just like concert tickets in a prize giveaway. This can increase the probability of users to remain active by channeling their social behavior through your service. (I only became an active foursquare user after finding someone offline to share the experience with.)</p>
<p>Something to think about and which should be fairly easy to integrate in the invitation process on your website. What do you think?</p>
]]></content:encoded>
			<wfw:commentRss>http://www.antoniothonis.com/2009/optimizing-private-beta-invites-process/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>News as a Service startup concept</title>
		<link>http://www.antoniothonis.com/2009/startup-concept-news-as-a-service/</link>
		<comments>http://www.antoniothonis.com/2009/startup-concept-news-as-a-service/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 22:06:20 +0000</pubDate>
		<dc:creator>Antonio Thonis</dc:creator>
				<category><![CDATA[Concepts]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.antoniothonis.com/?p=354</guid>
		<description><![CDATA[The Amsterdam Antwerp Challenge is a local business plan competition which&#8217;s main goal is to stimulate innovation and international entrepreneurship in this region. By submitting a 100 word startup idea you can win some of the price money or even the possibility to pitch at the finals.  I&#8217;ve used this opportunity to put one of [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-356" title="startup challenge" src="http://www.antoniothonis.com/wp-content/uploads/2009/10/startupchallenge.jpg" alt="startup challenge" width="225" height="74" />The <a href="http://www.aachallenge.nl/" target="_blank">Amsterdam Antwerp Challenge</a> is a local business plan competition which&#8217;s main goal is to stimulate innovation and international entrepreneurship in this region. By submitting a 100 word startup idea you can win some of the price money or even the possibility to pitch at the finals.  I&#8217;ve used this opportunity to put one of the news service concepts I&#8217;ve been thinking about on paper:</p>
<p>Currently newspapers struggle with innovation, many seems only to focus on digitalizing their news product while not offering real new value to the readers.<br />
I believe newspaper should add services to their product instead of just digitalizing their product.<span id="more-354"></span> Internet and mobile technologies offer many opportunities for delivering information products, but also to economically customize products and delivery.<br />
One of the biggest problems of the current web is information overload. My concept solves this problem and allows subscribers to receive customized news based on interests and the time factor they want to spend on consuming news.</p>
<p>If I pass the first rounds I&#8217;ll have more words to explain the concept, now it is more of an indication of the problem.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.antoniothonis.com/2009/startup-concept-news-as-a-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

