Antonio Thonis

The traditional path of e-commerce has largely failed during the dot-com crash in 2001, and organizations must learn to embrace the e-service paradigm approach to the electronic environment that can offer new forms of competitive advantage. Putting the firm in a position attending to the needs of the customer by providing software service in addition [...]

This post shows one of the theories I’m useing in my bachelor thesis to analyze the influence of social media on business strategy. It was originally published by: Vasant Dhar and Arun Sundararajan, “Information Technologies in Business: A blueprint for education and research”, Information systems research, vol 18, No. 2, pp. 125-141 (2007).
A technology-Centric view [...]