Antonio Thonis » Web http://www.antoniothonis.com Innovation in Business Strategy and Marketing Thu, 09 Sep 2010 20:19:58 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Social Strategy Talk: eParticipation and Open Data http://www.antoniothonis.com/2009/social-strategy-talk-eparticipation-and-open-data/ http://www.antoniothonis.com/2009/social-strategy-talk-eparticipation-and-open-data/#comments Tue, 27 Oct 2009 19:13:16 +0000 Antonio Thonis http://www.antoniothonis.com/?p=360
  • Business Strategy and Social Media (IT) alignment – Thesis part 3
    • ]]>     Social Strategy Talk PresentatieThis monday I attended the fifth edition of Social Strategy Talk on eParticipation and Open Data. Different Dutch projects presented their work and findings. Even some eParticipation and Open Data projects from the UK presented their cases.

    One of the biggest eParticipation projects in The Netherlands is AiAmsterdam which was formed in a response to the local government that then had prohibited drinking while standing in Amsterdam. The online and offline movement has more members than many politicle parties in our country, showing the power of the social web as a ‘shortcut to democracy’. Currently they are planning their next big secret project.

    While things are developing in the Netherlands, it looks like the UK  is  ahead of us in terms of open information laws enabling citizens to request open data.

    You can read the whole report I wrote for bijgespijkerd.nl here (in Dutch).

    foto via: ter-burg

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    ]]>     http://www.antoniothonis.com/2009/social-strategy-talk-eparticipation-and-open-data/feed/ 0     Launch of YouTube’s Insights for Audience http://www.antoniothonis.com/2009/launch-of-youtube-insights-for-audience/ http://www.antoniothonis.com/2009/launch-of-youtube-insights-for-audience/#comments Wed, 30 Sep 2009 13:51:46 +0000 Antonio Thonis http://www.antoniothonis.com/?p=316
  • Best practice for viral video campaigns
    • ]]>     Today YouTube has launched a new service called Insights for Audience. A video analytics tool, which describe your audience on YouTube based on their demographics. Previously YouTube already offered insights on specific videos, but this time the analytics are based on the whole YouTube audience. After setting up a search query many different insights can be found on the kind of videos the target group watches. It can also be used to discover which video categories are popular among the target group.

    YouTube Insights for AudienceImage displays demographics of Dutch YouTube accounts.

    Media agencies can use this tool to discover which type of video YouTube users search for based on their country, age, gender and interests. The analytics will help agencies to develop better (YouTube) campaign videos that take the interest and viewing behavior of the target group  into account.

    Comparing the Dutch audience with our German and English neighbors shows that the Dutch user population is searching mostly for Music related content, while our neighbors search for more diverse video categories.

    I was given the opportunity to test the new service before launch and had a good time experimenting with it. Which insights are you able to derive from the Insights for Audience tool?

    This blogpost was also published on thenextweb.com

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