Skyhook Wireless is a software-only location system that quickly determines device location with 10 to 20 meter accuracy. It uses it’s worldwide database of mapped Wi-Fi access points to provide quick and accurate location results where GPS and Cell tower triangulation drop the ball. Shyhook is relatively unknown by customers, but the driving power behind modern location services and included in many mobile devices from big brands.
The battle for location data has started recently with Apple and Google moving into Skyhook’s turf. Skyhooks seem to be entering some interesting times and is well prepared to defend their turf.
One great way to create continues buzz around your startup is to release private beta invites in multiple phases. Startups often choose to do this at big events in collaboration with media partners to generate publicity and attract new users. The feeling of exclusivity of the participants will motivate influentials to sign up and hopefully write about your company. A good example of this has been the madness surrounding the Google 
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E allows you to make online business cards with all your network accounts (Facebook, linkedIn, Twitter ect.) and easily share them in real life using a mobile phone or their Connector.
