Antonio Thonis

This is the fourth part of my thesis serie of blogposts. In this part the internal and external approach to the electronic business environment is studied and applied to approach social media. We also take a look at the possible uses of social media based on existing literature. In the end I will make a [...]

Last week I was approached by a Dutch student to answer some questions on Social Media for his thesis. This student did his research well. On twitter we discovered many of the people working in social media got the same email.
We answered the questions and collected them in a blogpost to compare our answers. Here [...]

In this third part of my bachelor thesis we take a look at IT and business strategy theories. First I’ll explain why internal and social media (and IT) strategy should be formulated in an internal and external domain. And why these need to be aligned together and with the business strategy of the organization. Further [...]

Here is the second part of a serie of blogposts where I present the research and findings of my Social Media & Business thesis. Again I hope you comment and share your views. In the end I will make a pdf available and we might even have updated sections based on the comments!
Internal enterprise use [...]

In August I finished my bachelor thesis called “The alignment of web 2.0 and social media with business strategy”. I wrote it as part of my Business Administration study with the Information Management department. In this research I focused on using IT and organization literature to fill the academic gaps on social media literature. I [...]

This week I noticed the ‘Fake Tour de France‘ video that has gone viral and at this moment has almost 600,000 views on youtube. Backtweet shows 260 results of people sharing the link on twitter. This video is a perfect example of how to do a viral video campaign.
Although Evian’s roller babies video campaign is [...]