Spss tutorial guide for students

This guide presents a full walk-trough tutorial from how to load your survey data into SPSS, to preparing the data, validity and reliability testing and finally theory testing with correlation and regression analysis. The guide is a collection of SPSS  instructions from the Research Seminar course at the VU university. Goodluck with your quantitative thesis or research!

How to get ThesisTools questionnaire data into SPSS

Thesistools is a free survey/questionnaire website that most of the Dutch students use to create their questionaires. Importing your Thesistools data into Spss can be done by following these steps.

1.       Go to the ThesisTools website > Modify Questionnaire. Login, click ‘Results’ and download the data as an Excel file.

2.       Open the Excel file (if you get a warning, just click ‘Yes’) . Delete the Page, Title and Legend rows. Continue reading

Optimizing the private beta invitation process

invitation systemOne great way to create continues buzz around your startup is to release private beta invites in multiple phases. Startups often choose to do this at big events in collaboration with media partners to generate publicity and attract new users. The feeling of exclusivity of the participants will motivate influentials to sign up and hopefully write about your company. A good example of this has been the madness surrounding the Google Wave invites.

There are a few problems which startups seem to face in the process of rolling out invitations. In the case of Google Wave many people with an invite discovered they had non of their friends on the service to interact with. This is not beneficial for the user experience of your new service. Another problem is Continue reading

Top 5 internet startups in Amsterdam

Amsterdam is becoming a city where more and more Internet and mobile related startups are starting to see the daylight. In this big city, which is made smaller by staying connected through services like twitter, it’s easy to get to know many of the passionate people behind these companies. Here follows an highlight of the top 5 startup companies in Amsterdam and the people behind them.

My name is E

mynameise logo iconE allows you to make online business cards with all your network accounts (Facebook, linkedIn, Twitter ect.) and easily share them in real life using a mobile phone or their Connector.

Their motto ‘E connects you to the real world’ shows that while their current activities mainly connect people, in the future they want to enable connecting with objects and environments.

While the current publicly available product focus on a modern way to share business cards, the mind blowing product is yet to come. E seems to be doing research & development on using NFC technology(short-range RFID) in new mobile phones to allow people to connect with objects like advertising billboards. In Asia QR-codes are used as mainstream technology in advertisements Continue reading

Call to action theory applied to blog design

The Gutenberg rule

The Gutenberg diagram is a concept that maps out something called reading gravity. Reading gravity describes a habit of reading in the western world: left to right, top to bottom.

The Gutenberg diagram
via smashingmagazine.com

“It suggests that the bottom left area of the page will get least attention as our eyes scan the page from top left to bottom right and that our glance would end up in the lower right portion of the page. How can we utilize this concept? Buttons and calls to action could be placed in bottom right instead of bottom left, as this is the place where the visitor’s glance is likely to alight.” Continue reading

Welcome to my new blog!

I’m happy to announce the launch of my new personal blog antoniothonis.com. In this web era that is evolving into personal brands it was about time for me to start blogging on this domain name.

As a generalist I try to diversify my knowledge as much as possible. This results in finding opportunities and writing about innovative concepts and ideas on this blog and communicating them to my readers and followers on twitter. On the about page you can find a more detailed description of the topics I’ll be writing about on the blog.

I want to thank Jepson for allowing me to give feedback on the beta of the Meta-Morphosis wordpress theme. Currently I’m useing a modified version of the theme. I specificly choose this theme for the layout, where comments are placed next to the blogpost. Giving the communication with my readers and the feedback I receive from them a more central role than traditional blog layouts.

I hope you’ll enjoy reading my blog, please subscribe to my rss feed or follow me on twitter.