Archive for the ‘Online’ Category
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Social Strategy Talk: eParticipation and Open Data

Date: October 27, 2009 • By Antonio Thonis • Comments 0

Social Strategy Talk PresentatieThis monday I attended the fifth edition of Social Strategy Talk on eParticipation and Open Data. Different Dutch projects presented their work and findings. Even some eParticipation and Open Data projects from the UK presented their cases.

One of the biggest eParticipation projects in The Netherlands is AiAmsterdam which was formed in a response to the local government that then had prohibited drinking while standing in Amsterdam. The online and offline movement has more members than many politicle parties in our country, showing the power of the social web as a ‘shortcut to democracy’. Currently they are planning their next big secret project.

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Launch of YouTube’s Insights for Audience

Date: September 30, 2009 • By Antonio Thonis • Comments 3

Today YouTube has launched a new service called Insights for Audience. A video analytics tool, which describe your audience on YouTube based on their demographics. Previously YouTube already offered insights on specific videos, but this time the analytics are based on the whole YouTube audience. After setting up a search query many different insights can be found on the kind of videos the target group watches. It can also be used to discover which video categories are popular among the target group.

YouTube Insights for AudienceImage displays demographics of Dutch YouTube accounts.

Media agencies can use this tool to discover which type of video YouTube users search for based on their country, age, gender and interests. The analytics will help agencies to develop better (YouTube) campaign videos that take the interest and viewing behavior of the target group  into account.

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