This post shows one of the theories I’m useing in my bachelor thesis to analyze the influence of social media on business strategy. It was originally published by: Vasant Dhar and Arun Sundararajan, “Information Technologies in Business: A blueprint for education and research”, Information systems research, vol 18, No. 2, pp. 125-141 (2007).

A technology-Centric view of IT in Business

Dhar & Sundararajan(2007) argue that the past forty years certain principles in IT can be recognized that remain constant. These invariants can be used to interpret the past and make predictions about information technologies in the future. They present a model where in the influence of these technological invariants and the consequences on IT in Business are explained.