My name is Antonio ‘Thonis’ van der Weel and I have a strong passion for online business. My background combines strategy consultancy, online advertising, and the publishing industry.
During my studies I worked as a social media marketing specialist at the digital media agency Isobar. In my master year I did an internship at the Online Strategy and M&A department of Sanoma Media. Where I supported the strategy director in the digital business unit. I wrote my master thesis about how to organize and balance innovation within companies. I graduated in Business Administration and the Strategy & Organization master at the Vrije Universiteit in Amsterdam.
Recently I started as a Junior Strategy consultant at SparkOptimus in Amsterdam. A digital top management consultancy that supports clients in achieving growth by applying new opportunities in online, mobile and social media. We integrate this in a customer-oriented omnichannel strategy, often combining a Boardroom Perspective, with Marketing & Sales expertise, and IT Operations.