Skyhook Wireless is a software-only location system that quickly determines device location with 10 to 20 meter accuracy. It uses it’s worldwide database of mapped Wi-Fi access points to provide quick and accurate location results where GPS and Cell tower triangulation drop the ball. Shyhook is relatively unknown by customers, but the driving power behind modern location services and included in many mobile devices from big brands.
The battle for location data has started recently with Apple and Google moving into Skyhook’s turf. Skyhooks seem to be entering some interesting times and is well prepared to defend their turf.
What Skyhook basicly does is getting data on people who are walking outside and discover what they do when they leave the house. In the video the CEO says: “We know where everybody is, but not where you are” and “No one ever had this much location data”. Currently they are trying to discover the value in the data besides the application to location services.
Skyhook seems interested in delivering statistics to outdoor advertising agencies based on the mobile devices that pass by their advertisements. Outdoor advertising agencies currently have ways to estimate how many people walk by their billboards, but are very limited and have no further data. This could mean a new revolution in outdoor advertising in a way that most weren’t expecting. It’s time for Posterscope and Skyhook to get in touch with each other, if they haven’t already.
d this much location data. They are tryign to descover the value in it. currnetly it seems they are interested in rather outdoors than traffic stuff.
they “know where evrybody is, but not where you are”
how many people walk by the billboards
basicly getting data on people walking outside, what people do when they leave the house.
7 years to get their system working at this level, to solve percision and speed problems with gps.
during the marathon heatmaps of where the people went, and afterwards which restaurants and bars they went to. predict paterns, locaitons and time where crowds gather. Interesting data for city planners, retialers, bars ect.
http://www.skyhookwireless.com/spotrank/thesfmarathon/
I guess Posterscope and http://www.posterscope.com/ SKyhook should get intouch with eachother
Outdoor advertising
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1 Comment
#2948 : September 9, 2010
@rwang0 Do you think Skyhook is talking with outdoor advertising agencies already? See my blogspost http://bit.ly/aL4Rew
This comment was originally posted on Twitter