This is the fourth part of my thesis serie of blogposts. In this part the internal and external approach to the electronic business environment is studied and applied to approach social media. We also take a look at the possible uses of social media based on existing literature. In the end I will make a [...]
Last week I was approached by a Dutch student to answer some questions on Social Media for his thesis. This student did his research well. On twitter we discovered many of the people working in social media got the same email.
We answered the questions and collected them in a blogpost to compare our answers. Here [...]
In this third part of my bachelor thesis we take a look at IT and business strategy theories. First I’ll explain why internal and social media (and IT) strategy should be formulated in an internal and external domain. And why these need to be aligned together and with the business strategy of the organization. Further [...]
I'm a Blogging Business Strategy Student working as a Social Marketing Strategist. I'm loving ♥ Twitter, Innovation, Social Web and Startups.
