Archive for January, 2010
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Business types and approach to use Social Media – Thesis part 4

This is the fourth part of my thesis serie of blogposts. In this part the internal and external approach to the electronic business environment is studied and applied to approach social media. We also take a look at the possible uses of social media based on existing literature. In the end I will make a pdf available of all the blogposts and possibly an updated summery based on the feedback.  So please share your views in the comments!

Internal and external business approach to the electronic environment

The strategic alignment model states that strategy must be addressed in an Internal and external domain. The research that follows on electronic strategies and business types also indicate organizations can have an internal or external focus.

My views on where Social Media is going – Dutch interview

social media questionsLast week I was approached by a Dutch student to answer some questions on Social Media for his thesis. This student did his research well. On twitter we discovered many of the people working in social media got the same email.

We answered the questions and collected them in a blogpost to compare our answers. Here follows my contribution. The whole article can be found on bijgespijkerd (in Dutch). International readers could try to make sense of this google translate link.

Business Strategy and Social Media (IT) alignment – Thesis part 3

In this third part of my bachelor thesis we take a look at IT and business strategy theories. First I’ll explain why internal and social media (and IT) strategy should be formulated in an internal and external domain. And why these need to be aligned together and with the business strategy of the organization. Further I argue why Value Disciplines should be used to form a social media strategy. Please share your views again!

Aligning business and IT strategy

Now that we have definitions of web 2.0 and social media and the importance of them for organizations we continue the research on how organizations can approach these and align them with their organization strategy.

Organizations can adopt an internal or external focus, for their business strategy as well as their IT strategy. This chapter will present evidence

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