Comments on: Business use and Definitions of Web 2.0 and Social Media – Thesis Part 1

By: franksmit

franksmit — Tue, 30 Mar 2010 20:59:22 +0000

Hi Antonio,
Nice adventure and blog. Together with two other companies we are investing in developing Social Business Software/ Social Enterprise Software. We will both deliver software and consultancy. The most important questions we have are:
- what core values are necssary to make working with social business software a succes
- what is the impact on leadership and how will it eventually change leaderhip (or management if you wish)
- what is the impact on decsion making procedures when the crowd starts working?
- in which situation is what the best implementation strategy?

I can offer you that i give feedback on your bachelor thesis (and of course i will learn also). If you know people / fellow students who are busy with exploring answers to the above questions i appreciate it when you contact me with them.
Regards,
Frank

By: AntonioThonis

AntonioThonis — Fri, 25 Dec 2009 17:26:52 +0000

Good point about the changes form web 1.0 to 2.0 not being a liner process. Are the new technologies that enable these social and networking processes the key to web 2.0? Or are the social processes themselves key? I argue that the social processes and networks are key to social media, while web 2.0 (or the social web) enable these to take place on the web.
I might indeed elaborate more on the business use, I think you gave a good indication of how the various fields can use the new social web.

Thanks for sharing your views!

By: Michiel Hartman

Michiel Hartman — Thu, 24 Dec 2009 21:21:59 +0000

Looks as a solid thesis summary. When looking at the O'Reilly list I think it's a sign that modern web technologies can't be summarized in linear models. There are still personal websites, they have not all become blogs. The major difference is the way information is used, from presentation to conversation. If I recall correct 'old school' social network literature (pre-internet era) also sites words as: "social spaces, social meetings, network sites'. This indicates that the process previously used by businesses in managing relationships is implemented on the web. I strongly agree with you on the point that technology has made a great improvement of web services, while early websites where only HTML, new languages have tremendously improved web-usability.
I think that your paragraph on business(last paragraph) is somewhat short sighted. From a marketing point of view, getting brand resonance through social media is a great oppurtunity, from a sales p.o.v. it's a dynamic new sales channel, a finance p.o.v. will still be that the IT will give them better information to have a strategic advantage and last but not least a H.R. p.o.v. will say that employees can be better found, used and serviced by using web 2.0 applications.
Looking overall at your total setup of of defining web 2.0 and social media, I think it will provide a solid base to answer your main question on.

Keen on reading part 2