Archive for September, 2009
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Launch of YouTube’s Insights for Audience

Date: September 30, 2009 • By Antonio Thonis • Comments 3

Today YouTube has launched a new service called Insights for Audience. A video analytics tool, which describe your audience on YouTube based on their demographics. Previously YouTube already offered insights on specific videos, but this time the analytics are based on the whole YouTube audience. After setting up a search query many different insights can be found on the kind of videos the target group watches. It can also be used to discover which video categories are popular among the target group.

YouTube Insights for AudienceImage displays demographics of Dutch YouTube accounts.

Media agencies can use this tool to discover which type of video YouTube users search for based on their country, age, gender and interests. The analytics will help agencies to develop better (YouTube) campaign videos that take the interest and viewing behavior of the target group  into account.

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Top 5 internet startups in Amsterdam

Date: September 26, 2009 • By Antonio Thonis • Comments 2

Amsterdam is becoming a city where more and more Internet and mobile related startups are starting to see the daylight. In this big city, which is made smaller by staying connected through services like twitter, it’s easy to get to know many of the passionate people behind these companies. Here follows an highlight of the top 5 startup companies in Amsterdam and the people behind them.

My name is E

mynameise logo iconE allows you to make online business cards with all your network accounts (Facebook, linkedIn, Twitter ect.) and easily share them in real life using a mobile phone or their Connector.

Their motto ‘E connects you to the real world’ shows that while their current activities mainly connect people, in the future they want to enable connecting with objects and environments.

While the current publicly available product focus on a modern way to share business cards, the mind blowing product is yet to come. E seems to be doing research & development on using NFC technology(short-range RFID) in new mobile phones to allow people to connect with objects like advertising billboards. In Asia QR-codes are used as mainstream technology in advertisements

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Best practice for viral video campaigns

Date: September 13, 2009 • By Antonio Thonis • Comments 0

viral videoThis week I noticed the ‘Fake Tour de France‘ video that has gone viral and at this moment has almost 600,000 views on youtube. Backtweet shows 260 results of people sharing the link on twitter. This video is a perfect example of how to do a viral video campaign.

Although Evian’s roller babies video campaign is one of the most successful ones worldwide (total of 22 million views), this is not something most brands can replicate. The exceptional content of the Evian video caused people to still share the video, although it clearly was an advertisement. The strategy behind the Tour de France video is much more interesting

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Social Media examples in The Netherlands

Date: September 2, 2009 • By Antonio Thonis • Comments 1

whitepaper social mediaA few months ago I was approched by @mroumen to contribute to the database list of social media communication and campaign examples in The Netherlands.

Today the social media cases list was finally published and show some interesting examples of brands and their social media endeavors. From the collected examples, 20 were  highlighted in the ‘Social media in Nederland’ whitepaper. While some of these examples are interesting there is still allot of space to further develop the quality of social media communications and campaigns in The Netherlands.

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