Archive for May, 2009
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The value of twitter for blogs: statistics and strategy

Date: May 12, 2009 • By Antonio Thonis • Comments 3

Easy promotion and traffic

Once a blogger has formed a network on twitter that is interested in the same topics that he writes about, then you got the perfect channel to promote your writings. If I take myself for example I follow (and get followed by) people interested in Social Media, Business and Design. This way of communicating directly to your niche, might explain the high click through rates on twitter. I once tested how many people would click a link in an ordinary messages using bit.ly, that offers detailed statistics on the clicks you get. It turned out that of the 100 followers I had 6 clicked the link within 10 minutes of each other.

Time value of your tweet

Analyzing the clicks with bit.ly showed that the traffic you get from tweeting a link are within a time span of 10 minutes, so the value of your message is of limited time. This is because of the way the main twitter feed works. The feed is real time, and messages that are old are not likely to be viewed by any followers.

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The future of web 3.0: Personal profiles as data filter.

Date: May 4, 2009 • By Antonio Thonis • Comments 3

Web 3.0 is about personal profiles and brands.

Many industry leaders have recognized that Twitter is just the start of a new web 3.0 era. A web that will be more human, real time and in which personal brands will play a major role. Andrew Keen held an inspiring presentation about web 3.0 at The next web 2009 conference in Amsterdam back in April. He beliefs that web 3.0 will have better business models were web 2.0 failed at this. Web 3.0 will be a place of great inequality, where people with more followers (or peers in their network) will have a much stronger personal brand. Khris Loux vision about web3.0 and decentralization of the web also adds to a better understanding of web3.0.

Opportunities and Personal profiles as data filter.

At the start of this new era where the new industry leaders still need to take form, there are great opportunities. Analyzing the developments of technology and the web, allows us to rethink systems. This is how I came up with the concept of using personal brands in a system to filter data.

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